FIG 0.1
An almost unlimited market
Verified B2B contacts reachable through Apollo and Clay. Your addressable market is the last thing that limits growth.
Done-for-you cold outbound
Your calendar fills up.
You focus on closing.
We build and run your entire cold outbound system (targeting, infrastructure, copy, reply handling, and calendar booking) so you get qualified sales calls without hiring, without ads, and without doing it yourself.
Now taking founding clients at a reduced rate. Limited spots available.
Why it works, at a glance.
The whole argument in four figures: the reach, the infrastructure, the funnel, and the cost. The detail follows below.
FIG 0.2
Built to reach the inbox
Separate domains, warmed inboxes, and correct DNS, so mail lands in front of buyers instead of filtering to spam.
FIG 0.3
Replies become booked calls
Sends narrow to replies, replies to qualified meetings booked straight onto your calendar. Nothing left sitting in an inbox.
FIG 0.4
The lowest cost per meeting
Near-zero media cost per send. Cold email books meetings for a fraction of what paid channels or an in-house SDR cost.
Why cold email
The lowest-cost, highest-leverage acquisition channel most businesses never get right.
Paid ads require budget, a creative team, and months of optimization before they're profitable. Inbound content takes 12–18 months to compound. Events and conferences are expensive and lumpy. Cold email is different: near-zero media cost, a contact list that's effectively unlimited, and results within days of going live, provided the system is built correctly.
$42
Average ROI for every $1 spent on email outreach, the highest of any digital channel.
~$0
Media cost per send. No ad spend, no pay-per-click, no impression fees. You pay for execution, not distribution.
300M+
Verified B2B contacts reachable via tools like Apollo and Clay. Your addressable market is not a constraint.
Cost per booked sales meeting, by channel
Cold email
$150–$400
Paid search
$800–$1,500
Paid social
$1,000–$2,000
SDR (in-house)
$1,500–$3,000+
Events / conf.
$2,000–$5,000+
The problem isn't the channel. It's that most businesses run it without proper infrastructure, targeting, or copywriting, and blame the channel when it fails.
The problem
Pipeline shouldn't depend on you showing up every day.
Most B2B businesses get their first customers the hard way: hustle, referrals, warm intros, showing up everywhere. That works, until it doesn't. At some point the network runs dry, the referrals slow down, and you realize you don't have a sales engine. You have yourself.
You've tried doing it yourself
You set up Apollo. You sent some emails. You got a trickle of replies, mostly not interested, and eventually stopped. Cold outbound is a full-time operational job (targeting, copywriting, deliverability, follow-up, reply handling) and you already have a full-time job.
You've thought about hiring
An SDR costs $60,000–$80,000 a year in base salary alone, before benefits, tools, management overhead, and the 3–6 month ramp before they're productive. And if they underperform, you've lost most of a year. Most growing businesses can't absorb that risk.
Maybe you tried an agency
Generic copy, templated sequences, zero understanding of your product or your customers. The emails were embarrassing. The leads were garbage. The domain might still be recovering. You're not doing that again.
Every time I stop selling, the pipeline dries up. I need something that works when I'm not pushing it.
Cold email is a system with seven moving parts. Most people fix one and ignore the rest.
The average cold email campaign fails before a single email is written. Here's what's usually broken, and what we fix.
~3%
Average reply rate without proper targeting, copy, and deliverability. Well-built systems hit 8–15%.
21%
Of cold emails never reach the inbox at all, landing in spam due to missing SPF, DKIM, or DMARC records.
4–6 wk
Inbox warm-up time required before high-volume sending. Most people skip this and burn their domains in week one.
How it works
A full outbound operation, built for your business and managed daily.
We handle every part of the system. You get booked calls in your calendar.
- 01
Infrastructure and deliverability
We provision separate sending domains (never your primary domain) and run each inbox through a 4–6 week warm-up protocol before a single cold email goes out. We configure SPF, DKIM, and DMARC records correctly, set up custom tracking domains, and monitor deliverability scores daily. This is the step most people skip, and it's why most campaigns land in spam.
SPF / DKIM / DMARCinbox warm-updomain age managementdeliverability monitoring - 02
ICP research and list building
We use Clay and Apollo to build verified, segmented lead lists, filtered by company size, industry, tech stack, funding stage, headcount growth, and custom signals relevant to your ICP. Every contact is verified before it enters the sequence. You approve the list before a single email goes out.
Clay enrichmentApollo targetingemail verificationintent signals - 03
Copywriting and sequence architecture
We write short, specific, curiosity-led sequences: typically a 3–5 step multi-touch flow with deliberate send-gap timing to avoid spam triggers. Subject lines are tested for open rate. Body copy is personalized at the segment level, not just first-name merged. We run A/B tests on subject lines, opening hooks, and CTAs continuously, tuning off real reply data rather than assumptions.
A/B testingmulti-touch sequencessend-gap optimizationsegment personalization - 04
Reply handling and calendar booking
When replies come in, we handle them: qualifying interest, answering basic questions, and booking meetings directly into your calendar via your scheduling link. We also run a follow-up nurture sequence for replies that expressed interest but didn't immediately book, so leads don't fall through the cracks.
reply qualificationcalendar bookingno-show follow-up - 05
Ongoing management and optimization
We run the system daily. New sequences for new segments, fresh targeting angles as the list ages, deliverability health checks, sender reputation monitoring, and list suppression to stay compliant. Cold outbound degrades without active management: open rates drift, domains age, copy goes stale. We prevent that.
sender reputationlist suppressionsequence refreshCAN-SPAM / CASL
The alternatives
What you're comparing this to.
Typical alternatives
$60–80k/yr SDR (before ramp)
3–6 month ramp before results
Generic agency copy that burns deliverability
Monthly retainer whether it works or not
You own nothing when you cancel
Founder time doing it manually
The Founder's Outbound Machine
Pay per qualified call delivered
Live and sending within 14 days
Copy written for your product and ICP
No retainer. No calls booked = no bill
You own all domains, accounts, and assets
Fully managed. Zero founder time required
What you get
Everything included in one flat monthly retainer.
Done-for-you outbound engine
Full build and daily management of your cold outbound system. Replaces a full-time SDR function.
Deliverability infrastructure
Separate domains, pre-warmed inboxes, full DNS config. Your main domain never touched.
Copy + targeting, continuously optimized
Sequences tuned off real reply data. Not set-and-forget.
Reply handling + calendar booking
Fully hands-off. Qualified meetings only hit your calendar.
Bonus: You Own the Machine
All domains, inboxes, sequences, lists, and scripts registered and transferred to you. You keep a working system if you ever cancel.
Bonus: Dream-Client Blueprint
Documented ICP, target lists, and winning messaging angles, built for your business, yours to keep.
Bonus: Booked-to-Closed Playbook
Call script, qualification framework, and objection-handling cheat sheet.
Bonus: Real-Time Pipeline Dashboard
Live view of sends, replies, meetings booked, and cost per meeting. No black box.
Total comparable value: ~$15,500/mo of managed work + $5,000 in assets you keep. Your price: a flat $1,997/mo retainer (about $300 per booked call) plus infrastructure at cost. Billed monthly, cancel anytime.
The guarantee
At least 20 qualified sales calls in your first 90 days, or we keep running your system at no additional management fee until you hit it.
One flat monthly retainer — about $300 per qualified call at 20 calls, billed month to month with no long contract. No-shows are replaced free. Your system is live within 14 days, or your next 2 calls are on us. And because all assets are registered under your organization from day one, you keep a working system even if you cancel.
Things you're probably already thinking.
We tried cold email before and it didn't work.
Most campaigns fail at the infrastructure layer before a word of copy is written: misconfigured DNS records, no inbox warm-up, sending from the primary domain. The channel works. The setup is usually what doesn't. That's what this system is built to fix.
We don't have our ICP nailed down yet.
You don't need a perfect ICP before we start; you need a directionally right hypothesis. We document it as part of the build and refine it based on reply data from the first few weeks of sending. Waiting for perfect clarity is how you stay stuck.
We're thinking about just hiring an SDR.
A junior SDR costs $60,000–$80,000 a year in salary alone, takes 3–6 months to ramp, and still needs infrastructure, a sequencing tool, and copy support. We're live in 14 days for a flat $1,997/mo, and if we miss 20 calls in 90 days we keep working at no additional fee until we hit it.
Can we start small and scale up?
Yes. We can cap send volume while you validate the system and your close rate, then scale send volume as your close rate proves out — all within the same flat monthly retainer.
What if it doesn't work for our specific product?
That's what the guarantee covers. If we don't book at least 20 qualified calls in 90 days, we keep running the system until we do, at no additional cost to you. The risk sits with us, not you.
Limited availability
Now taking founding clients at a reduced rate.
We're selectively onboarding a small number of founding clients at a significant discount from our standard rate, in exchange for honest feedback and a documented case study once results are in.
Founding clients get: reduced per-call pricing locked for 12 months, setup fee waived, and direct access to the founder throughout the engagement. Once these spots are filled, pricing moves to standard and the setup fee applies. We cap active clients deliberately to protect delivery quality. This isn't artificial urgency.
Ready to stop being the pipeline?
Book a free 30-minute strategy call. We'll look at your current acquisition situation, map out what a system would look like for your business, and tell you honestly if we're a fit.
Founding spots are limited. No pitch. No obligation.